Violence and Sex in Advertising - 2235 Words

VIOLENCE AND SEX IN ADVERITISING Violence and Sex in advertising is a controversial issue in American society. Some think that this type of advertising is not an issue while others believe it can be a major issue. While most people know what violence and sex in advertising contain, I believe it’s important to define what it really is. Violence and Sex in advertising can be defined as any advertisement that depicts some type of nudity whether is be partial or complete while also insinuating some type of violence. Although sex in advertising has been around for decades, have the advertisers gone to far by incorporating violence into the ads? As we know sex is portrayed in almost all advertisements, whether it be from toilet paper to†¦show more content†¦In the study, university students with the median age of 23, watched television programs that contained violence and sex. Within each program there were 4 violent, 4 sex, and 4 neutral advertisements. What this studied showed was that programs containing violence and or sex did not reduce the viewer’s likelihood of remembering the product advertised or their interest to buy that particular brand. It also showed that sexual or violent content in the commercials themselves increased the recall for those commercials. Which lead Fergusons et al to conclude that violent or sexual programs may attract viewer’s attention and advertisements that also contain sexual or violent content improves memory for those products. In Malamuth and Briere’s study, Sexual violence in the media: Indirect effects on aggression against women, they discuss the indi rect affects of the media’s sexual violence on aggression against women. The study shows that there are both cultural and individual factors that will affect some people’s thought process and ultimately their responses that may lead to aggression or other violent behavior. There were 2 central components in this research. The first component was the role of cultural and individual factors that cause intermediate responsesShow MoreRelatedThe Glorification of Violence, Sex and Gender in Advertising1272 Words   |  5 Pages Sex has been used in selling products for decades. It turns out that it was the key of success for advertisers. Pictures of attractive and charming women have appeared on advertisements for products such as food, alcohol, cigarettes, and many other products. Its no secret that sex sells especially for men; however sex leads to a glorification of rape and violence (595) in the mass media that convey an implicit concept of men overpowering on women. In fact, the typical image of men conquerRead MoreWomen Objectification Of Women1524 Words   |  7 PagesImages of females are everywhere. The image of females portrayed through advertising for the most part gives off a negative message to girls who struggle with body image and even women who want to look a particular way. 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It is unfortunate that it has to happen at all, not only does it happen to women but also to men. Both genders are being portrayed as sexist’s objects in many different aspects in our society. No matter where we go it seems that sexism pops upRead MoreAnalysis Of Perfect Woman 931 Words   |  4 Pagesscattered throughout our culture by portraying the â€Å"uncommon/nonexistent woman† asthe â€Å"perfect woman† throughout their ads.Advertising constructs sex, gender and power in a very specific way. Advertiserstypically use sex in the form of a woman, specifically her body, and if a man is not in theimage she is portrayed as passive, innocent, sexy, and aggressive, all at the same time. Onthe contrary, when a man is in an image/shot with a woman she is portrayed as helpless,easy, needy, and dependent. 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